While popular phrase ‘Ron Kadhvi’ has become synonymous with unexpected outcome and is derived from a card game. ![]() Interestingly, the phrase ‘dhandhe lagadi didho’ is used to object or complain when one is subjected to unfruitful or less favourable endeavour. They also help strike a conversation with a total stranger who happens to be your ‘customer’ or ‘client’. These words display strong leanings of Gujaratis towards trade and respect for one’s customer in the good old ‘mahajan pratha’. People often address strangers as ‘boss’, ‘party’, ‘seth’ and ‘prabhu’. A quintessential Gujarati often uses business terminologies in day-to-day life. In recent times, entrepreneurship and business has coloured the language to a great extent, so much so that it has become asmita or pride of Gujarat. The modern Gujarati language, as we know it today, is the outcome of centuries of social, political and cultural churning. Over the ages, Gujarati has embraced words from several global and Indian languages. ![]() ![]() Writer Achyut Yagnik, in his book ‘The Shaping of Modern Gujarat’, says the very concept of the state of Gujarat is based on its language - Gujarati. In his famous poem ‘Koni Gujarat’, he asks to whom does Gujarat belong? In the next verse, he replies that the place belongs to everyone who speaks Gujarati. Poet Veer Narmad played a crucial role in the formation of the idea of Gujarat.
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